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Abstract
The dramatic increases in crop production in both Renville and Bottineau in recent years has important merchandising implications. Foremost, it allows competitive elevators to increase volume thereby enhancing profitability. However, increased production in a given area and increased volume at a particular elevator are not mutually inclusive. Managers must be able to effectively merchandise grain in a manner that allows for attracting sufficient volume at profitable margins. Thus, the competitive environment as well as area production will dictate the relative volume and profitability of a particular facility.
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