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Abstract
Trucking firms who rely on owner-operators to any significant extent will not achieve an advantage in a highly competitive industry if they do not understand their partners. But understanding them is only the first step in creating a competitive advantage. This understanding must be translated into a program of earnest partnershipping in which both the independent contractor and the trucking firm benefit. This study provides information to encourage that first step - understanding owner-operators' concerns, needs, and wants.
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