With higher fuel costs and changing demographics and economic conditions, travel behavior, and the level and allocation of resources in highways, rail, air, and transit service in rural areas, may be changing. The objective of this study is to determine the attitude of would-be passengers in their choice of mode and the factors determining their choice in rural and small urban areas. A stated preference survey was developed and administered to residents of North Dakota and northwest and west central Minnesota, and a logit model was used to estimate the likelihood that an individual would choose a given mode based on the characteristics of the mode, the characteristics of the individual, and the characteristics of the trip. The results can be used to show how demand for different modes will change with changes in demographics and economic conditions.